About Us

Backfield Media Apparel is more than just a clothing brand—it's a movement to spotlight and uplift rising athletes.

As a branch of Backfield Media, a PR agency dedicated to managing NIL (Name, Image, Likeness) deals for emerging talents, our mission is to amplify the voices and stories of the next generation of game-changers. With a deep commitment to athletes from all backgrounds, we build partnerships and create content that highlights not just achievements but the relentless drive behind each player.

Our collections are crafted to reflect the values and journey of our athletes:

Deserved Recognition: This collection celebrates the athletes who work tirelessly behind the scenes, making sacrifices and showing dedication without always getting the acknowledgment they deserve. These pieces are designed as a symbol of respect and admiration for every player putting in the work.

Built for the Underdog: For the grinders, the overlooked, and the underestimated, this collection stands as a testament to resilience. It's made for those who thrive on proving others wrong, showing that talent isn't always defined by early success but by the heart to keep going.

Being the Standard: Excellence, consistency, and integrity are hallmarks of true champions. This collection embodies the mindset of those who set the bar high, not just for themselves but for others, striving to "be the standard" in everything they do.

Through Backfield Media Apparel, we're committed to creating products that athletes are proud to wear, reflecting their unique stories and unwavering passion. Our apparel is available with discounts for students and athletes, supporting the athletes we collaborate with and giving fans a way to stand behind the players they admire.