About Us
Our Purpose
Backfield Media's purpose is to fill a crucial gap in sports media by empowering underdogs, amplifying the voices of often-overlooked athletes, and celebrating the achievements of established MVPs. We provide a platform for growth and recognition through engaging content, fostering a collaborative community where athletes at all levels can connect and thrive. We are committed to showcasing the dedication and passion of these athletes, helping them reach their full potential and inspire others.
Our Mission
Our mission is to connect with and empower rising athletes, especially those considered underdogs, while also recognizing the accomplishments of established MVPs in basketball, baseball, hockey, and football. We provide a platform for these athletes to shine through engaging talk show features, interviews, and events. We foster a strong community where athletes and fans can connect, and we offer Backfield Media branded merchandise, including streetwear and workout apparel, to further strengthen this connection and allow fans to express their passion for sports and our mission.
Our Vision
Our vision is to build a vibrant and evolving community that supports athletes at all levels, from local talent to national stars. We strive to grow and adapt alongside these athletes, providing them with valuable resources and opportunities through social media engagement, participation in sports events, and leveraging NIL Interview opportunities. We envision a future where Backfield Media is synonymous with athlete empowerment and growth, fostering a collaborative environment where everyone can reach their full potential.
Our Impact
Angelo “Polo Lolo” Rankin Jr. (CB) | ODU Football #0
Fall 2024 Season — December 27, 2024
“I be tryna detach myself from things I loved and your video you made that I was in was amazing for me to watch and you saying stuff like that made me feel good…”
Our Beginning
Backfield Media's journey began as a unique and deeply personal endeavor. On July 17th, 2023, our founder, Camille “Cami” Lee, established Basal Management Marketing, a venture that initially focused on providing marketing solutions to a diverse range of businesses. Cami's entrepreneurial spirit and passion for connecting with clients led the company to assist businesses like Isaiah's Candle Co. with effective on-site marketing strategies and Auroma Products with captivating product imagery.
However, Cami's vision soon evolved, drawing her towards the dynamic world of sports and fitness. Recognizing the power of sports to inspire and unite, she made a strategic decision to rebrand and refocus the company. In September 2024, Backfield Media was born, marking a significant step towards fulfilling Cami's dream of creating a platform that empowered athletes at all levels.
This transition has allowed Backfield Media to make a tangible impact, fostering a thriving community through engaging talk show content, stylish apparel, and insightful interviews. These multifaceted efforts have not only expanded our reach, bringing us closer to athletes and fans across the nation, but also strengthened our retention, forging lasting bonds with those who contribute to the growth and success of Backfield Media.